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Performance Marketing Specialist

Auto & General Insurance - Toowong, QLD

Source: uWorkin


Full Job Description
Work Type : Full Time
Location : QLD
Take the Budget Direct brand to new heights!
Develop and execute market leading digital marketing campaigns
Toowong location

The Performance Marketing Specialist will take the Budget Direct brand to new heights through the development & execution of leading digital marketing campaigns.

The role will be focused on being obsessed with the numbers and using data to drive profitable growth and optimisation of Budget Direct’s growing offering of insurance products.

Planning, execution and optimisation of paid search (PPC), Social, Display and Video activity for the Budget Direct brand
Implementation, trafficking, optimisation and pacing of campaigns to deliver targets based on allocated budgets
Optimisation and ongoing testing of landing pages, ad copy/creative and targeting.
Competitor activity and analysis to uncover opportunities to gain market share.
Work collaboratively across marketing teams to share insights and provide audience segmentation recommendations that inform the creative strategy for our campaigns across digital channels.
Liaise with internal analytics experts to expand and refine our media targeting strategy to deliver excellent customer experiences
Deliver digital marketing reporting including key insights, learnings and recommendations by agreed deadlines.
Stay up to date across industry changes and developments and identify key opportunities for business value that can be driven by early adoption of products or technology.
Contribute to the accurate management of campaign budgets and financial reporting for owned channels.

Knowledge and Experience:
2+ years in digital marketing, with hands on experience creating and managing paid marketing campaigns on Google, Bing and Facebook.
Google Ads qualified or demonstrated equivalent experience with paid search campaigns. working with large 1st party data sets and audience technology.
Demonstrated digital media operations experience with Display and Video campaigns through a DSP
Proven experience implementing complex social & display campaigns for ideally known brands with sizable budgets
Proficient with SA360, DV360, Campaign Manager, YouTube, Facebook Ads & Google Analytics.
Strong analytical and data literacy skills with an ability to generate reports and extract compelling actionable insights rapidly, from both ad platforms and analytics tools.
Microsoft Excel skills highly regarded, e.g. experience analysing large data sets to find conclusions using Excel. Strong analytic and numerical skills, logical thinker and high attention to detail
Desire to drive for successful outcomes through data driven decision making

Who are Auto & General:
Auto & General is the Australian arm of a private global group with 8,000 employees across 31 offices and over 8.9 million customers worldwide.

In Australia, Auto & General launched in 2000 and has grown to provide industry-leading motor, home and travel insurance products both directly through Budget Direct and via industry leading partnerships. With an Australian team of 1400+ we are now looking for talented individuals who can help drive our ambitious growth plans.

Our Benefits:
Toowong - City fringe location
Join our vibrant social and community activities including annual celebration, family fun days and regular events across each of our sites;
Enjoy additional leave days - ‘ME’ leave and ‘Volunteer Day’ leave;
Study support (up to 50% of tuition fees for relevant courses) and professional membership reimbursement;
Employee discounts on Car, Home, Travel insurance, Roadside Assistance;
Income protection insurance provided to support you in the event of non-work related illness or injury;
Discounts with a broad range of providers, including gym memberships, accommodation, dental care and more.

Auto & General welcome and value diversity in the workplace

  • A note from Auto & General to recruitment agencies: We politely ask that you avoid making any approaches or sending any unsolicited resumes to our Recruitment Team or Hiring Leaders across our business. Auto & General is not responsible for any fees related to unsolicited resumes.