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Segment Manager - Australia Home Education

Twinkl - Brisbane City, QLD

Source: uWorkin


Location: Australia, work from home

Contract: 12 month fixed term, 37.5 hours per week

Salary: $30-$36 AUD/hour

Do you have Home Education teaching experience in Australia, and a vision for supporting teaching and learning across the country? We’re looking for an ambitious and proactive person to join the entrepreneurial teams which comprise Twinkl’s core customer segments. You will be responsible for supporting the ongoing development and growth of our Australia Home Education community.

You'll start off with a strong focus on marketing, connecting with customers directly via a variety of different communication channels to highlight and demonstrate the benefits of Twinkl Australia's Home Education products and resources. You'll be moving into this position as a team of one with the support of many, so you'll be the person responsible for defining, building and managing the right team to support user growth within the Australia Home Education customer segment. You’ll need to try lots of different tactics and be adaptable, employing different marketing and business development techniques and learning from customer feedback to get the message out to Australian Home Educators. You will be commercially minded and comfortable in making decisions on where to pursue opportunities, as well as monthly data reporting in line with business expectations.

This is a very varied role that involves both proactive strategic planning and reactive work as you pivot and respond to the demands of your growing market.

A typical week could involve any of the following:

  • Showing tenacity and drive, and going above and beyond to reach new customers and build your segment.
  • Sales and marketing – spreading the word to new customers, whom we can help and support! Managing our Home Education social media activity and making sure the right messages reach our customers at the right time.
  • Digital optimisation – looking at the overall user experience of the Australia Home Education area of the Twinkl site and working with our web and design teams to continuously improve this
  • Business management and strategy – putting plans in place to help achieve our ambitious growth targets. Working with other Segment and Country Managers to understand what’s working and how we can improve.


To succeed in the role, you will:

  • Marketing and/or social media experience, particularly marketing a product within the education sector
  • Thorough knowledge of the Australia Home Education market, and of our customers
  • Teaching experience, ideally in Australia.
  • A strong entrepreneurial mindset and a propensity for action.
  • Sound decision-making skills and diligence in seizing new opportunities.
  • Commercially astute and a strategic thinker who is comfortable taking calculated risks and being accountable for successes and failures.
  • Ability to communicate a shared vision and motivate individuals and a team.
  • Methodical, highly organised, accurate and execution focused

You'll work with:

  • Laura Baron-Seaton - Country Manager for Australia will be your line manager and mentor.
  • Jay Wynn, New Segments Manager and England Parents Segment Manager.
  • Jon Seaton (CEO) - Twinkl's co-founder and CEO will be your co-hustler and help you grow through his experience - as well as helping to break down barriers.
  • Alastair Lawson - England Segment Manager for Home Education will also give you their experience, having driven this segment forward in England.

If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements please include this at the foot of your covering letter. This will help us to understand any modifications we may need to make to support you throughout our selection process.

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.


Here’s a couple of the things that make Twinkl a great place to be:

  • A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process.
  • Flexible working with opportunities to work from home.
  • Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
  • Continuous Professional Development (CPD) - Our ever-evolving program includes: Monthly progression reviews, Twinkl’s Management Scheme, commercial awareness training, leadership coaching quads, career chats and mentoring.
  • Collaboration across continents! You’ll plug into a global team working to help improve the lives of educators around the world.