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Social Media And Content Specialist

Goodstart Early Learning - Murarrie, QLD

Source: uWorkin


Role: Social Media and Content Specialist

Location: Murarrie, Brisbane

Employment Type: Full-Time

We’re Goodstart

At Goodstart, we’re all about laying the foundation for better lives through amazing early learning experiences, and we know that we can’t do that without great people!

From our centre directors to centre teams, we work together to make a real difference for children in those crucial early years.

Safety, health and wellbeing are more than just words to us, they are a personal commitment and a promise we make to our children, our families and each other every day.

We’re Goodstart – a not-for-profit with a vision for Australia’s children to have the best possible start in life.

We are looking for an experienced and versatile social media specialist who can take our social media strategy to the next level.

Reporting to the Marketing and Brand lead this role will work close with marketing, talent, experience design, corporate affairs, and advocacy teams as well as our centre network to amplify the Goodstart brand.

The role will be responsible for the strategic planning, community management and administration of all Goodstart’s corporate social media channels, including the delivery of relevant executive insights and reports. You will also take a lead on building the collective social media presence and capability of our 600+ centres nation-wide.

You will need to be a strategic thinker focusing on key metrics on each stage of the funnel including awareness, acquisition, retention and referrals and will need to work closely with our digital media agency to assess and optimise our ongoing digital campaign performance.

You must be passionate about writing for a range of audiences and a voracious consumer of content yourself.

To be successful in this role you will need to have outstanding client and stakeholder relationship skills and excel at creating compelling multimedia content for a variety of channels.

We are a fun, busy and passionate team who are looking for someone to bring experience, energy, analytics and a dash of creativity.

Your Impact

  • Build and lead the execution of Goodstart’s social media strategy
  • Manage and oversee Goodstart’s corporate and social purpose social media accounts including Facebook, LinkedIn, Twitter and Instagram.
  • Perform research on current benchmark trends and audience preferences
  • Optimise company pages within each platform to increase the visibility of content
  • Liaise with our external media agency on social trends, opportunities and optimisation of our digital campaigns
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and recommendations on tactics
  • Produce and repackage content into different media formats in order to optimise engagement.
  • Develop a multi-platform editorial calendar and liaise with relevant internal stakeholders to ensure brand relevance and consistency
  • Provide governance over more than 670 Goodstart centre Facebook pages and build the capability of centre-level administrators through training sessions, resources and campaign development.
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and recommendations on tactics

You’ll Help Achieve This By
  • Have 3-5 years’ experience as a Social Media Specialist or similar role
  • Ideally hold tertiary qualifications in journalism, communications, digital or marketing related discipline
  • Excellent knowledge of Facebook, Instagram, LinkedIn, Twitter and other social media best practices
  • Extensive understanding of social media KPIs
  • Understanding of SEO and web traffic metrics
  • Excellent at multi-tasking and working to a deadline
  • Great collaborator and communicator
  • Team player with critical thinking and problem-solving skills

What Goodstart Can Offer You
  • Work for a company that has an aspiration to be globally recognised for early years practice and learning outcomes
  • Gain significant investment in your growth and development with support, tools, training and experiences that will truly enhance the progress and outcomes for children in their earliest years.
  • Be a part of a team and work environment where everyone feels a sense of belonging, inclusion and purpose
  • Not-For-Profit Salary Packaging benefits which reduces your taxable income to increase take home pay
  • Access to discounted childcare (up to 15%)
  • Flexible work arrangements giving you choice about when and how work will be done in order to better manage your work and non-work needs
  • Discounted health care and access to employee wellbeing program with BUPA
  • Exclusive discounts on travel, gym memberships, Apple and Dell products, and more….

How To Apply
  • Click ‘Apply Now’ and submit your application (please do not e-mail your application to this e-mail address, please apply directly through our website to be considered for this position).
  • If you would like a copy of the position description, please contact Alysse Giudice - agiudice@goodstart.org.au

Closing date- 9am Monday the 7th of June

Supporting our people and protecting our children

We are an equal opportunity employer that is proud of our inclusive and diverse work environment. We support and encourage individual growth and strong teams that are made up of many different cultures and backgrounds.

We are deeply committed to Reconciliation and creating an environment where Aboriginal and Torres Strait Islander People feel connected and a strong sense of belonging. By weaving Aboriginal and Torres Strait Islander perspectives through all that we do, we aim to build knowledge and a deeper understanding of our First Nations People and culture for all in our team

Posting Notes: MURARRIE, BRISBANE || QLD || Australia (AU) || Marketing || SF:LI || No Early Childhood Qualification || Full-Time