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Strategy Director

Private Company - The Percy Group, QLD

Any Industry
Source: uWorkin


Job Description

What your typical day will look like?

As part of OMD's strategy team, you will be responsible for thought leadership and leading strategy for clients and campaigns to achieve business and brand outcomes. You will draw on a combination of data and cultural trends to provide insight, uncover new opportunity, build campaign solutions, and set up media partners and account teams for best practice implementation.

You will be supported by a collaborative team of strategists and work together with Business Directors, Specialist Business Units, and account teams to deliver media strategy for clients across a range of exciting brand categories.

Other responsibilities include:

Product & Innovation

  • Collaboration with business teams to ensure strategy is translated into clear and actionable media execution, brave ideas and partnership briefs grounded in a measurement framework.
  • Strategic leadership including regular trend updates and presentations for agency and client and contribute to proactive ideas bespoke to client needs and market conditions.
  • Champion and guide OMDers in our agency wide process, OMD Design, and people-based marketing platform, OMNI as well as proprietary and industry tools.
  • Contribute to OMD published thought leadership pieces as part of our National Strategy team projects– the OMD Observer series.

Client Engagement

  • Identification of strategic brand opportunity, measures of success and consumer insight to create omni-channel media strategies in response to client briefs and proactively as relevant.
  • Regular and proactive thought leadership in market / trend update reports, topical opportunities, and audience intelligence reports. Contribution to QBR, post analysis and competitive updates through identifying insight and implications.


  • Strategy leadership for occasional ad-hoc additional projects, new business, or brand opportunities outside day-to-day clients
  • Highlight best in class agency work through award entries and best practise campaign curation

People Leadership

  • Strategy thought leadership and sharing with internal teams and junior staff
  • Ensure reporting and measurement of campaigns deliver on strategy KPIs
  • Collaborate to follow strategy through to in market activation and results

A bit about you…

  • You are experienced in delivering omni-channel eCommerce strategies and have extensive knowledge of consumer insight creation, market analytics and the ability to identify new brand opportunities for communications
  • A natural collaborator and problem solver who is enthusiastic about helping others with the ability to coordinate the output of a diverse range of specialists, ensuring their output is integrated and measurable
  • You have a clear point of view and can challenge and voice your opinions and debate or suggest solutions
  • You tell a compelling story and always have strong proof points to demonstrate a clear campaign / brand path forward
  • You have strong commercial acumen to ground your ideas and strategy in clear business outcomes
  • You are passionate about media, culture, tech, and creativity and always seeking learning opportunities
  • You are capable of leading projects from start to finish and are a proven leader in coaching junior members of staff

 What's in it for you?

  • The opportunity to join a growing, successful organisation that is trusted by its clients, loved by its staff and a leader in its industry
  • Personal and professional development is a core part of our culture and it's a key part of the role to invest 10% of your time in attending training and contributing to OMD and our industry
  • All the tools, equipment, and resources you need to be successful in your role
  • You'll be part of an organisation that encourages diversity, supports charities and environmental initiatives.
  • We have a bright, open plan and dog friendly office in South Yarra, Melbourne
  • We encourage and fully support flexible working

A bit about us…

If there is one thing that defines OMD, it is the philosophy that nothing is more important than our people.

We are a proud part of the OMD global network, the world's leading marketing and communications agency. As part of the Omnicom Media Group, we provide services to over 5,000 clients in more than 100 countries and employ 11,000+ staff.

Since launching in 2000, we have grown to become Australia's largest media and communications agency. We are proudly the Mumbrella Agency of the Decade (2010-2019); Adnews Media Agency of the Year 2020 and #7 Great Places to Work in Australia 2020 and top 50 for 12 consecutive years!

Next Steps

Sound exactly like the sort of role for you? Apply now!

If you have got any questions or wish to have a confidential conversation about this role, contact the Talent team. We would love to hear from you.

We are a committed Equal Employment Opportunity (EEO) employer and are dedicated to ensuring that all employees, and prospective employees, can work in an environment that is free from any form of employment discrimination based on race, color, religion, national or ethnic origin, age, gender, sexual orientation, marital or parental status, physical or mental impairment/disability or any other status. We encourage Aboriginal and Torres Strait Islander, and people of all backgrounds to apply.

If you have any support or access requirements, we encourage you to advise us at time of application. Your personal information will be kept confidential in compliance with relevant privacy legislation.