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17

April

Paid Search Specialist (Youtube, Google, Amazon)

Digital Talent Co - Eastern Heights, QLD

Marketing
Source: uWorkin

JOB DESCRIPTION

Work closely with the social paid team to develop an executive SEM strategy across Google, YouTube and Amazon

Are you a passionate digital marketer that specialises in paid performance? Do you love being on the tools and enjoy autonomy in your role? Do you want to be part of shaping the SEM strategy for a well-known Australian brand? Let’s talk!
Our client is on the lookout for a data-driven PPC/SEM guru with an agency background to join their dynamic team as a Mid-Level Paid Search Specialist.

This is a perfect role for someone who’s keen to have autonomy to explore new ideas and understands (and thrives) in fast-moving scale-up environments.
This is a full-time position located at our client’s Gold Coast office., reporting to the Head of eCommerce.

As a Paid Search specialist, you will be responsible for focusing on all channels that aren’t Facebook and Instagram. That’s right. You’ll be responsible for activating, running and reporting on all of our client’s campaigns across Google, YouTube and Amazon.

You’ll be tasked with identifying SEM opportunities for these channels, creating a range of strategic paid campaigns and optimising these channels for maximum ROI. Our ideal candidate will be keen to take on any challenge and will not shy away from accountability. You must have a great technical understanding to pick up new tools quickly. Does this sound like you?

About You:

  • Google Ads is LIFE, but so is social media
  • Delivery focused, not afraid to get your hands dirty
  • You love being on the tools all day, everyday!
  • You are highly adaptable to feedback
  • Enjoy a challenge

Benefits:

  • Join a leading digital marketing agency in Brisbane
  • Stunning Gold Coast location
  • Opportunities to explore new ideas and strategy
  • Work closely with a passionate, collaborative team
  • Modern working culture

The Role:

  • Work closely with the social paid team to develop an executive SEM strategy across Google, YouTube and Amazon
  • End-to-end campaign management across all campaigns
  • Monitor and analyse campaigns, ensuring consistent ROI
  • Review search opportunities, competitor activity and keyword analysis
  • Use Google Analytics, YouTube Analytics and other performance data to create insightful reports and adjust strategy as required
  • Ongoing optimisation of activity including but not limited to budget/ bid management, ad copy and tracking set up
  • Ensure tactics and messaging across the sales funnel that align with business goals
  • Be actively involved in discussions to plan campaigns and compare results
  • Keep ahead of new Search initiatives and product updates

Experience:

  • Tertiary qualification (or similar) in Marketing, Advertising, Business, Communications etc.
  • At least 3+ experience in a paid search role or equivalent
  • Minimum 1+ years’ experience working across channels less frequently used – YouTube, Google and Amazon
  • 1+ years’ agency experience preferred
  • Strong proficiency in Google Analytics, Tag Manager etc.
  • Ability to understand and present analytic data – must live for analytics
  • Strong understanding of digital marketing fundamentals
  • Demonstrate confidence in problem-solving and experimenting with ideas to deliver the best results
  • Strong communication and collaborative skills
  • Search and Display experience is desired

Salary: $70k – $90k (commensurate with experience)

This is an exciting opportunity for a Paid Search Specialist to join a well-known brand experiencing exciting growth! If you have experience with these platforms and keen to know more, let’s get in touch!

Interested? You should be! Contact Holly - [email protected]