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Brand Manager

Talentpath - Brisbane City, QLD

Editorial & Writing
Source: uWorkin


Lactalis has an incredible brand heritage, boasting an established international market presence and an impressive list of instantly recognisable dairy brands and products.

We are thrilled to be partnering with the Lactalis Group to find a talented Brand Manager for the iconic Ice Break milk brand, a product proudly founded in Queensland, made by Queenslanders but loved by Australians since 1997.

This is an opportunity to join an established Marketing team of 25 insanely talented individuals, united in their focus to bring the brands and products to life and continually impress and delight their customer groups. The Brand Manager will passionately champion the Ice Break product to ensure it remains an iconic favourite, while inspiring the evolution and creativity of the brand.

Reporting into the Portfolio Manager, you will be supported to take ownership of strategy and execution and ultimately ensure Ice Break continues to be a standout, legendary product, trusted and desired by a diverse customer group.

The opportunity:

  • Lactalis are a global food supply business, operating as the largest worldwide dairy supply business.
  • The legendary Ice Break brand is a true national treasure, flying the flag for Queensland.
  • Instantly recognizable, Ice Break is the flagship iced coffee drink, representing physical and mental strength.
  • An aspirational brand, Ice Break turns 25 next year and with an existing pipeline of initiatives already in the works, the next 12 months are looking BIG and incredibly exciting!

About the role:
An opportunity to nurture a national treasure, you will protect and elevate their brand integrity, while planning for the future through a number of game-changing developments and initiatives.

  • You will be a trusted and respected subject matter expert, playing an instrumental role in shaping and evolving brand strategy from development to execution.
  • You will have true exposure to all aspects of brand management and will be crucial in developing the long-term brand footprint of Ice Break.
  • Influence the product itself by defining recipe and packaging changes and improvements.
  • You will manage range reviews and brand launches throughout the year.

About you:
We are looking for a marketing expert, an individual who is driven by creativity with a solid understanding of customer segmentation and how to position a brand, a product, and a marketing campaign. You will be a brand guardian, a natural leader, an excellent communicator, and a true innovator.

  • Ice Break is ready for anything and everything – just like you!
  • You are proactive, ambitious and inquisitive, with a curiosity for innovative engagement strategies.
  • Tertiary qualified, you will have a bachelor’s degree in Commerce, Business or Marketing.
  • FMCG industry experience is key, - you understand market trends and know your brand community like the back of your hand.
  • You’re commercially savvy with a consistent emphasis on product performance.

What’s in it for you?

  • As much Ice Break as your heart desires!
  • A stable, global business who invest in the professional development and role satisfaction of their staff.
  • Access to tertiary education and continuous learning & development.
  • Retail discounts across several brands, including Apple and Dell.
  • Group wellness initiatives and activities.
  • A competitive salary and bonus structure based on individual and company performance.

This is a once in a lifetime role that won’t be around for long. It is an opportunity to elevate your career through a homegrown brand and an organisation with national reach, full of heart and integrity.

There is so much more to share about this incredible opportunity, so let’s catch up over an Ice Break! Call Lois on 0447 900 197.